Brand & Media Packages

Objective

To propose brand-focused media packages for William Blake Homes’ custom builds and renovation projects. These packages are designed to document process and product through intentional photo and video content, while offering tiered options that align scope, expected impact, and budget.

The intent is to position William Blake Homes as a trustworthy luxury builder by showcasing not only the finished homes, but the people, process, and craftsmanship behind each project.
Framework
How These Packages Work
  • One Scope. One Purchase Order (PO). Packages are fixed-scope and not itemized by individual services.
  • All photo and video content is all-inclusive. Creative tools may include on-camera talent, drone, AI, or other production techniques as needed.
  • Video intent and messaging are determined collaboratively. Planning calls align content with the goals and expected impact of each project.
  • Site visit timing is milestone-based. Visits are scheduled around key build or renovation phases to maximize value.
  • Proposed payment system. 50% invoiced at project initiation, 50% invoiced at project completion

Custom Build Packages

Tier 1
Brand Story Package
Full Build-to-Completion Coverage
Designed to treat each custom build as a long-term branding asset — where the story behind the home is as valuable as the finished result.

Build Phase Media (4 intentional site visits)

  • Construction progress photography
    Completed at each site visit. Aerials included.
  • Short-form reels (4)
    Examples: new build initiation (AI visualization), rough-in stage, process or feature-focused reels
  • Intentional video capture
    (captured specifically for the Brand Story Cinematic)
  • iGUIDE Rough-In 3D Tour

Completion Phase Media (1–2 full production days)

  • Brand Story Cinematic
    On-camera may include: Founder, Project Manager, Host, Construction team and Customer.
    Story-led film combining process, interviews/walkthroughs, and a showcase of the finished home.
  • Cinematic Property Film
    High-end video showcasing craftsmanship, space, and flow.
  • Short-form reels (3)
    Examples: space-focused reels, collaborator features, Full home highlight. On camera subject recommended
  • Full completion photography
    • Wides, Architectural details, Aerials
Investment
$20,000
Tier 2
Signature Build Package
Limited Build + Completion Coverage
Designed for custom builds that require a strong finished presentation with selective process coverage to support ongoing brand marketing.

Build Phase Media (2 site visits)

  • Select build progress photography
  • Short-form reels (3)
    Examples: key progress milestones, feature or process highlights
  • iGUIDE Rough-In 3D Tour

Completion Phase Media (1 full production day)

  • Cinematic Property Film
  • Short-form reels (3)
  • Full completion photography
Investment
$10,000
Tier 3
Completion Package
Completion-Only Coverage
Designed for premium completion assets to support consistent marketing and quality portfolio.

Completion Phase Media (1 full production day)

  • Cinematic Property Film
  • Short-form reels (2)
    Examples: space highlights, feature details, full-home overview
  • Full completion photography
Investment
$5,000

Custom Renovation Packages

Tier 1
Transformation Story Package
Pre-Demo + Renovation + Completion Coverage
Designed to document the full transformation — capturing the process, decisions, and finished result as a flagship brand asset.

Pre-Demo Media (1 site visit)

  • Intentional before photography
  • Intentional before video capture
  • iGUIDE Pre-Demo 3D Tour
Purpose: establish matched angles and context for strong before-and-after photo and video transitions.

Renovation Phase Media (2 site visits)

  • Renovation progress photography
  • Intentional photo + video capture for transformation storytelling
  • Short-form reels (2)
    Examples: rough-in progress, feature evolution, process-focused reels.

Completion Phase Media (1-2 production days)

  • Transformation Cinematic
    On-camera may include: Founder, Project Manager, Host, and Customer.
    Story-led film combining process, interviews/walkthroughs, and a showcase of the finished renovation.
  • Short-form reels (2)
  • Full completion photography
    • Wides, Architectural details, Aerials
Investment
$15,000
Tier 2
Renovation Feature Package
Pre-Demo + Limited Renovation + Completion

Pre-Demo Media (1 site visit)

  • Intentional before photography
  • Intentional before video capture
  • iGUIDE Pre-Demo 3D Tour

Renovation Phase Media (1 site visit)

  • Short-form reels (1)
  • Intentional Photo + Video Capture

Completion Phase Media (1 full production day)

  • Cinematic Renovation Film
    Before-and-after focused film showcasing the finished renovation with polished transitions. Not story led.
  • Short-form reels (2)
  • Full completion photography
Investment
$10,000
Tier 3
Renovation Completion Package
Completion-Only Coverage

Completion Phase Media (1 full production day)

  • Cinematic property Film
  • Short-form reels (2)
  • Full completion photography
Investment
$5,000

Requirements For Success

Expectations for Successful Execution
  • Upfront alignment is required. Each project begins with a planning call to align on timeline, site access, messaging intent, and key milestones before production begins.
  • A clear point of contact is required. A primary project manager or decision-maker must be identified for each build or renovation to streamline communication and scheduling.
  • Milestone-based scheduling is essential. Site visits are planned around key construction or renovation phases. Advance notice is required for any schedule changes to ensure coverage remains effective.
  • Collaborator visibility enhances results. When applicable, identifying architects, designers, or trades involved allows for coordinated storytelling and optional collaborator-focused content.
  • Collaborative creative planning is part of the process. Messaging, on-camera participation, and content direction are finalized collaboratively prior to each phase to ensure content aligns with brand and project goals.
  • End-to-end engagement is expected. These packages are designed as ongoing partnerships throughout the project lifecycle, not isolated media deliverables.
Book Alignment Call
schedule call
Confirm scope, deliverables and requirements for each tiered package