Social Videos Program Proposal

Objective

Establish a unified content system that ensures visual consistency across all communities—giving Vesta Properties creative control, scalable production capacity, and a cohesive brand presence across platforms.

Phase 1 - Social Videos Program

Consistent, high quality social content across key communities

Communities Included (Phase One)

AIRDRIE

  • South Point Village
  • South Point
  • Cooper’s Crossing
  • Monarch
  • Vesta Elevate
  • Acadia

CALGARY

  • Copperstone
  • Broadway
  • Aspen Village

Production Flow (Per Community)

Clean rollout with Vesta Marketing Direction baked in

✓Planning + alignment calls — confirm style, tone, and purpose of each reel
✓Scripting support — prompts + structure for Joelle & Sales Manager
✓One dedicated production day per site — 2–3 member creative team
✓Consistent filming framework — on-camera + products + lifestyle + community
✓Centralized post-production — color, pacing, polish kept consistent
✓Batch delivery by community — deploy while production continues

Per-Site Deliverables (5 Social Videos)

Format: vertical social (Reels)

✓Host Video (Joelle) — hosted walkthrough / intro
✓Host + Sales Manager — interview style
✓Sales Manager Video — "why this community"
✓Property Video #1 — product 1 / floorplan 1
✓Property Video #2 — product 2 / floorplan 2 / amenities
Investment Summary

Phase 1 — Social Videos Program

$40,000 – $50,000

45 social videos across 9 Vesta communities.

Structured for consistency, quality, and clean rollout across multiple sites.

✓One dedicated production day per site
✓Collaborative planning calls included
✓Batch delivery by community
✓Platform-optimized delivery
✓Usage rights in perpetuity

Final scope and schedule confirmed after a brief alignment call.

Phase 2 - Vesta Brand Video

An evergreen brand asset designed for show home screens

Vesta Brand Film – Visual Version

✓Visual showcase — strong pacing + premium finish
✓Multi-project coverage — exteriors, amenities, renders, animation
✓Brand consistency — one “master” look across sites
✓Flexible use — TVs, web, presentations, sales support, socials

Vesta Brand Film – Story Version

✓Story-driven narrative — interviews woven into visuals
✓On-camera presence — leadership, construction, customers
✓Brand narrative — “why Vesta” + what sets communities apart
✓Flagship asset — website hero + campaign cutdowns

Reference inspiration: Mavrek story-led brand video.

Community Lifestyle Cinematic

Premium conversion tool

✓Flagship production — multi-minute cinematic film
✓High-end storytelling — lifestyle, amenities, scale, atmosphere
✓Curated cast & Scenaries — aligned to target buyer / renter demographic
✓ Long-term brand asset
Reference inspiration: 1000M Lifestyle Cinematic

Future Concept - Lifestyle Cinematic

A premium flagship film designed to capture lifestyle, scale, and emotion. A concept to implement in the future for communities where timing and ROI align.

Book Alignment Call
schedule call
Confirm social video program scope and timing.
Optional discussion on brand film direction.